Verona began as a cloth merchant on Bond Street who kept a second counter on Madison Avenue — not a brand, a desk. The American cousins wanted navy that looked like navy, not fashion. The English ones wanted tweed that had already met the weather. Verona kept both promises, and still does.
In 1892 the ledgers were split. Women’s orders went under Capulet: riding coats, tennis whites, pearls, evening silk. Men’s orders went under Montague: polo shirts, blazers, cricket knits, loafers. The names were a private joke that survived because they were accurate. The houses do not feud. They keep different hours of the same standard.
The look is American blue blood and English country colour — Newport in August, Tuxedo in October, a London club in the rain. Logos are kept to a crest you must be close enough to admire. We dress people who already know who they are.
Women's Atelier
Capulet
Grace before fashion
Ivory cashmere, a riding jacket that understands a saddle, pearls that a grandmother would recognise. Capulet is the house of garden parties, mixed doubles, and evenings that still begin with a wrap.
A navy polo with a rider at the chest, a blazer without armour, a loafer that has been polished by habit. Montague is the house of clubs, boats, and offices that still keep a coat rack.
The New York townhouse keeps a fitting room on the garden floor; London, a room above the shop on Jermyn Street. Write the desk with a date. Alterations on trousers and riding boots are included for the first season.
Care of cloth
Rest, brush, repeat
Wool should be worn, then rested. Cashmere is hand-washed or not washed at all. Waxed cotton is never dry-cleaned. Each piece carries a card. If the card is lost, the house still knows.
